Client Issue / Request

The Marketing and Regulatory Affairs teams of our client sought acura eco's expertise to refine a commercial claim regarding the sustainability impact of their newly eco-designed packaging.

Approach

Thorough review: acura eco meticulously examined the design changes and verified the comparative analysis of environmental impacts.

Regulatory compliance: We assessed the marketing proposal to ensure it aligned with relevant regulations and directives, including the Unfair Commercial Practices Directive (UCPD).

Impact

Our investigation and support enabled the client to revise their commercial claim swiftly, ensuring full compliance with regulations in the designated region.

This led to the delivery of an impactful message to customers, enhancing their confidence in the product's sustainability.

Moreover, thanks to our expertise, we provided actionable recommendations to help the client advance their sustainability journey, deepening their understanding of the topic and fostering continuous improvement.